Strategi Pemasaran Yang Efektif Untuk Meningkatkan Pertumbuhan Bank Muamalat Indonesia (Studi Kasus Bank Muamalat KCP Batu)

Wildan Syahrun Mubaroq; Peni Hariyanti

Authors

Wildan Syahrun Mubaroq Universitas Hasyim Asy’ari
Peni Hariyanti Universitas Hasyim Asy’ari

Abstract

This research aims to analyze effective marketing strategies in increasing the growth of Bank Muamalat Indonesia, with a focus on the Batu Sub-Branch Office. The method used in this research is a qualitative method, with a case study approach. Based on the research results, it was found that manual or head-to-head marketing strategies were more effective than digital marketing methods at Sub-Branch Office Batu. The head-to-head approach provides direct interaction between the marketing team and customers, allowing for more personalized and in-depth offers. This strategy has been proven to increase the closing rate of sales significantly, especially for low cost funding and bancassurance products. Factors such as market targeting, product diversification, customer education, and excellent service are the keys to the success of this strategy. In conclusion, implementing a manual marketing strategy really supports the growth of Bank Muamalat Sub-Branch Office Batu with a focus on achieving a higher closing rate

References

Ali, M., Ibrahim, N., & Farid, M. (2023). Growth Trends in Islamic Banking: A Case Study of Indonesia. International Journal of Islamic Economics, 8(1), 12-26.

Andrew T. Stephen dan Thales S. Teixeira, Journal of Financial Services Marketing, "Digital Marketing Strategies for Banks in a Post-Pandemic World, (2020)

Bank Muamalat Indonesia (https://www.bankmuamalat.co.id/)

Fahmi, R., & Sari, A. (2022). The Role of Digital Marketing in Attracting Millennials to Islamic Banking. Journal of Islamic Marketing, 10(3), 67-78.

Fauzi, A., Nurhayati, S., & Arifin, M. (2022). Inovasi Pemasaran Bank Syariah di Indonesia. Jurnal Ekonomi Islam, 15(1), 45-59.

Ghozali, M., Azmi, M. U., & Nugroho, W. (2019). Perkembangan Bank Syariah Di Asia Tenggara: Sebuah Kajian Historis. Falah: Jurnal Ekonomi Syariah, 4(1), 44–55. https://doi.org/10.22219/jes.v4i1.8700

Imam Mahfud, Strategi Pemasaran Perbankan Syariah Di Tengah Pesatnya Pertumbuhan Industri Perbankan Syariah Di Indonesia. Jurnal Madina Syariah (e-ISSN 2686-5998)

Irawan, F. and Muarifah, E. 2020. ANALISIS PENERAPAN CORPORATE SOCIAL RESPONSIBILTY (CSR) DALAM PERSPEKTIF SHARIA ENTERPRISE THEORY: ANALISIS PENERAPAN CORPORATE SOCIAL RESPONSIBILTY (CSR) DALAM PERSPEKTIF SHARIA ENTERPRISE THEORY. Minhaj: Jurnal Ilmu Syariah. 1, 2 (Oct. 2020), 149–178. DOI:https://doi.org/10.52431/minhaj.v1i2.309.

Irawan, F. 2020. Peran Filantropi Zakat Dalam Pengentasan Kemiskinan di Indonesia: Peran Filantropi Zakat Dalam Pengentasan Kemiskinan di Indonesia. Tafáqquh: Jurnal Penelitian Dan Kajian Keislaman. 7, 2 (Jan. 2020), 105–117. DOI:https://doi.org/10.52431/tafaqquh.v7i2.215.

Irawan, Feri, Sekolah Tinggi Agama Islam Nahdlatul Wathan, and Samawa Sumbawa Besar. "DETERMINAN KONSUMEN DALAM PEMBELIAN RUMAH (KPR) DEVELOPER SYARIAH."

Irawan, F. (2019, August 14). MULTIPLIER EFEK WAKAF UANG DALAM MENGURANGI KEMISKINAN DI INDONESIA. J-ESA (Jurnal Ekonomi Syariah), 2(1), 22-45. https://doi.org/https://doi.org/10.52266/jesa.v2i1.253

Irawan, F. 2021. RELEVANSI FINANCIAL TECHNOLOGY DI TINJAU DARI PERSPEKTIF EKONOMI SYARI’AH: Relevansi Financial Technology Di Tinjau Dari Perspektif Ekonomi Syariah . AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM. 1, 1 (Apr. 2021).

Jalal, A., & Khamal Rokan, M. (2021). Implementasi Strategi Pemasaran Bank Syariah Indonesia Kcp Medan Pulo Brayan Dalam Peningkatan Pembiayaan Usaha Mikro. PRAJA Observer: Jurnal Penelitian Administrasi Publik (e- ISSN: 2797-0469), 1(03), 154–169

Kumar, R., Gupta, A., & Malhotra, S. (2023). Digital Marketing Strategies in the Banking Sector. Journal of Marketing Research, 14(1), 33-45.

Made darsana, Strategi Pemasaran, (Intelektual Manifes Media, Bandung: 2023) Hal:3-4

Nugroho, D. (2022). Brand Positioning Strategies of Islamic Banks in Indonesia. Jurnal Manajemen Syariah, 10(4), 65-77.

Rachman, T. (2022). Faktor-faktor Penentu Pertumbuhan Bank Syariah di Indonesia. Jurnal Bisnis Syariah, 9(3), 87-98.

Rahmany, S. (2014). Pemasaran Bank Syariah. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 3(2), 891- 906.

Rahmawati, N., Usman, M., & Hanifah, A. (2023). Relationship Marketing in Islamic Banking: A Case Study of Bank Muamalat Indonesia. Journal of Islamic Finance, 12(2), 22-34.